Our Story
At OxCite, we are passionate about helping you find your dream career while also nurturing your high-performance mindset. Our expert guidance and personalized approach take into account the mind-body connections, ensuring that you not only excel professionally but also thrive holistically.
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Unique Coaching Approaches:
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Neuronal Circuits + AI: We merge cutting-edge neuroscience with artificial intelligence to optimize your cognitive potentials. Let’s unlock new pathways for success.
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Dr. Nazri’s Expertise: With a PhD in biomedical engineering, Dr. Nazri brings scientific precision to our coaching. His dual role as a certified fitness instructor ensures a holistic approach.
Our team of experienced career, business & education consultants, led by Coach Dr. Nazri, is dedicated to making your journey fulfilling and empowering 🌟✨
"The right career is out there waiting for you, and we're here to help you find it."
Our Mission
At OxCite, our mission is to empower individuals on their career journeys. We blend scholarly expertise, AI-driven insights, and holistic well-being to guide you toward fulfilling success. Whether you’re a recent graduate, a seasoned professional, or an aspiring entrepreneur, we’re here to help you thrive in a dynamic world. Let’s create a legacy of purpose, resilience, and achievement together!
About Dr Nazri
OxCite Founder
Education
2012-2017
D.Phil in Engineering Science (Computational Mechanobiology)
University of Oxford, UK
2009-2011
During Dr. Nazri's DPhil (Doctorate) degree, pioneering research was conducted with a thesis titled ‘Mechanobiological Analyses of Healing Tendons using Computational Approaches.’ The healing process of ruptured tendons presents challenges, including scar tissue formation and altered material properties. While mechanical loading has been shown to positively impact tendon healing, the underlying mechanisms remain elusive. Leveraging computational mechanobiology methods—commonly used for bone healing—Dr. Nazri explored their application in understanding tendon regeneration. The thesis aimed to enhance knowledge about the role of mechanical factors in fiber reorganization during tendon healing.
Dr. Nazri conducted groundbreaking research on the biomechanics of the wrist joint affected by Rheumatoid Arthritis (RA). Three original research journals and one book were successfully published based on the thesis. Dr. Nazri's skills encompass finite element analyses, convergence testing, model fitting, image segmentation, and 3D model development using CT images (DICOM). Additionally, collaborations between the university and hospitals were managed, and findings were presented at two local and one international conference proceedings in Indonesia.
M.Sc (Computational Biomechanics)
Universiti Teknologi Malaysia
2005-2009
Bachelor in Biomedical Engineering (1st Class)
Universiti Teknologi Malaysia
During Dr. Nazri's biomedical engineering studies, a diverse range of subjects were explored, including biomechanics, biosignal analysis, artificial neural networks (commonly known as AI), biochemistry, anatomy, and physiology. For the research project, focus was placed on extracting and analyzing brain signals using EEG (electroencephalography), and applying data science methods to investigate the varying effects of different music genres for music therapy.
2022-Present
Regional Operations Director,
Kagol Sdn Bhd (SEA) / Ltd (UK)
As the Regional Operations Director, Dr. Nazri currently leads comprehensive end-to-end responsibilities within the company, including business development, pre-sales, marketing, recruitment, regional operations management, and fostering partnerships such as with Microsoft. Through strategic initiatives and adept leadership, operations expansion is being orchestrated, resulting in notable growth and achieving financial excellence across the board.
2022-2023
Data Science Manager,
Kagol Sdn Bhd (SEA) / Ltd (UK)
As the first staff member in Southeast Asia, Dr. Nazri not only led HR efforts for the data and analytics team but also played a crucial role in business development and team expansion. Talent was recruited while ensuring alignment with industry best practices, successfully bringing on board four data experts and overseeing the development of data science use cases. Additionally, retention strategies and operational aspects such as employee benefits and growth initiatives were managed. Dr. Nazri spearheaded the company's establishment in Malaysia, handling compliance, accounting, marketing, and event organization. Exceptional performance led to a promotion within four months to Regional Operations Director (SEA).
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2023-present
Founder & CEO
Enburj
As the CEO of Enburj, Dr. Nazri leads the company in providing end-to-end AI-driven marketing and analytics solutions. At Enburj, we specialize in harnessing the power of AI and automation to drive business growth. From website development to content creation, SEO optimization, e-commerce solutions, social media management, and analytics, we offer comprehensive services tailored to elevate our clients' online presence and performance.
2020-2021
2020-2022
Senior Lecturer in AI & Data Analytics
National University of Malaysia (UKM)
Dr. Nazri empowered students through engaging lectures and hands-on experiences in AI, data science, and engineering. His research spanned various fields, using advanced analytics and computational modeling techniques. He enhanced students' soft skills through leadership lectures and supervised Master's projects in cutting-edge areas like automated vein extraction. Additionally, Dr. Nazri led digital transformation efforts for startups and advocated for the use of data science and AI in societal advancement.
Data Science Consultant,
Rich Consult
Dr. Nazri orchestrated an analytics transformation strategy for a real estate company by establishing a Data & Analytics (DnA) Unit, comprising a Data Analyst, Data Engineer, and Data Scientist, and launching a beta product, a cloud automated valuation model (AVM). Throughout the entire process, he implemented Scrum methodology and lean management using DevOps software, from defining business requirements to productization to manage the project and team.
2020
Senior Data Scientist,
Ernst & Young
Dr. Nazri assisted clients in enhancing decision-making processes through the implementation of business intelligence (BI) and data science methodologies. Additionally, he devised a comprehensive data science and artificial intelligence framework aimed at aiding clients in establishing effective analytics governance measures.
2019-2020
Senior Lecturer in AI & Data Science,
Asia Pacific University
During Dr. Nazri's tenure as a Senior Lecturer in AI & data science, he championed students to become future leaders in artificial intelligence and data science through engaging lectures, innovative projects, and practical real-world experiences. He actively participated in the Asia Pacific Centre for Analytics (APCA), contributing to research and development initiatives, fostering industrial partnerships, and organizing events such as conferences (e.g., GCMT) and Data Science Week. Additionally, Dr. Nazri conducted various engagement and technical activities, including talks, workshops, and competitions for both staff and students. Furthermore, ongoing research was conducted on the application of Deep Learning Neural Networks for Stress Analysis, particularly in biomechanics.
2019-2020
Postdoctoral Researcher in Computational Biomechanics, University of Birmingham, UK
The project Dr. Nazri worked on aimed to develop a validated computational muscle model for application in musculoskeletal simulations. This model was hypothesized to outperform the well-established Hill's muscle model (HMM) particularly in simulating eccentric contraction. Introducing a new structural protein called titin to the model alongside actin and myosin, it functioned to stabilize muscles, especially during eccentric contraction. Dr. Nazri's roles involved programming, coding, optimization, parametric analyses, model development, model validation, utilizing Matlab, conducting animal studies, mechanical testing, and performing experiments.
2017-2019
Senior Lecturer in Biomedical Enginering, Universiti Teknologi Malaysia
Throughout my tenure, I've inspired and challenged students through lectures and tutorials covering solid mechanics, statics & dynamics, biomedical engineering design, introduction to biomedical engineering, and graduate success attributes. I've supervised final-year projects resulting in students securing employment before graduation, with projects focused on mechanobiological analyses of healing tendons and skins using computational approaches. Additionally, my academic contributions include authoring 6 International Journal publications and 1 book, achieving an H-Index of 5. Through consultancy and research grants, I've generated over RM 62,000 in income for the university. I've also played a pivotal role in guiding faculty members to achieve over 80% in the Malaysia Research Assessment (MyRa) and successfully organized the International Medical Device and Technology Conference (iMEDITEC 2017) as the Secretary General.
Working Experiences
"Embark on a Feel-Good journey with Dr. Nazri. With his wealth of experience, he provides expert & personalised coaching."
Dr. Nazri stays up-to-date with the latest skills and information by actively working in both corporate and start-up environments.
Social Engagements
Amidst my enduring passion for science, technology, and motivational speaking, fostering social engagement has always been a cornerstone of my happiness. Leveraging my wealth of experience, I am deeply committed to empowering individuals and communities through education and inspiration.
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"With a deep understanding of human connection and societal impact, Dr. Nazri is committed to guiding you towards success through meaningful interactions and empowerment."
In previous pursuits, my contributions have garnered recognition in mass media, and I've founded Scientists For Society (SfS), an NGO dedicated to bridging the gap between scientists and society.
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Through SfS, I've orchestrated impactful events centered on Autism and Fitness, collaborating closely with experts from universities and government bodies.
Furthermore, I actively utilize my personal YouTube channel to connect with a broader audience, delivering content in Bahasa Melayu to extend societal outreach amongst Malaysian.
My coaching initiatives complement my ongoing roles, enabling me to apply my charismatic speaking style and expertise in the musculoskeletal and nervous systems to empower individuals on their path to personal and professional fulfillment.
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From students to professionals, I am steadfast in my commitment to guiding others toward success across all facets of their lives.
My coaching initiatives complement my ongoing roles, enabling me to apply my charismatic speaking style and expertise in the musculoskeletal and nervous systems to empower individuals on their path to personal and professional fulfillment.
"From students to professionals, Dr Nazri steadfasts in his commitment to guiding others toward success across all facets of their lives"
Work With Me
Throughout the feel-good journey
